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ELITE STAND UP AGAINST BULLYING & VIOLENCE #No_Bullying
#No_Violence
stimulates emotions. "Buy Now", "Click Here"
and "Discount" are some of the basic examples of
the colour's usage. Think about the famous
Netflix and YouTube logos and how their
branding strategies attract you to join and start
watching. Red is also said to have an influence
on increasing people’s appetite if combined with
another primary colour like yellow…
McDonald's maybe? But beware, as if not used g
adequately, red could evoke a sense of danger. So Being a secondary colour, orange might not be as n i y
daring as red, but it definitely still holds the l l
u
playfulness of yellow. It's a youthful colour often b r e
used with a young audience for a more friendly b y
branding; just like how Nickelodeon does it by c g n
sparking enthusiasm and creativity. Moreover, it i d u
is associated with citrus and vitamin C products l c n
i
and drinks. l o
Moving on to the cool colours, blue comes at the o h c
very front. The colour of waves and skies, blue, s t a
evokes serenity and calmness leading to g n
if you're looking for a loud, move-to-action kind intensifying trust and stability. And that's exactly i y l l
of brand, red will surely stand out. what banks need. Remember the CIB's slogan; u b
d
Sunshine, hope and joy… The colour yellow “A bank to trust” ? Well, banks are not the only n a
arouses cheerfulness and positivity. It always ones who use blue, most large corporations know e c
speaks to the kid inside of us just like Nesquik how to use their colour strategies too. From n e l
and Chupa Chups do. As a playful colour that is Facebook and Twitter to Samsung and PayPal, o i v
t
also an eyecatcher, yellow is the ideal choice for they all rely on the safe atmosphere that blue s n
accenting any design. Think of taxicabs and shades tend to create. i a g
warning signs. Bright yellow works on enticing a y
one's nerves and senses. However, if overused, a d l
#NO_BULLYING
yellow could cause stress and anxiety and could a n
cause some to be somewhat more judgmental. o i t a
Furthermore, companies like Shell, DHL and n r e
#NO_VIOLENCE
Ikea use yellow to provide a sense of easy t n I
accessibility and speed. e h
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From the lucky clover leaves to the dollar sign,
green is always linked with nature and wealth.
What makes it a great match to any environment
or sustainability related product is that it
Vol.1 ,Issue 37, November 2021 25