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ELITE STAND UP AGAINST BULLYING & VIOLENCE #No_Bullying

#No_Violence

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colors...the best c g
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marketing tool c n i
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Farah elmelegy, economics, third year ,farah.elmeligy2019@feps.edu.eg s

From the greatest arts in ancient days and even in deciding whether to buy things or not. So, t a
painting on temple walls to making coloured if you are an entrepreneur or an arts enthusiast, g n i y
movies and pictures to something as simple as understanding colour symbolism will make your l l
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choosing an outfit for the day, colours have branding efforts more effective. b d
always been used as a tool of self-expression n a
since the beginning of time... It is one of the e c n
greatest non-verbal means of communicating e l o

one’s thoughts and feelings. i v t
Ever wondered why some banks’ logos are blue? s n i
How about food chains and the colour red? Or a g a
maybe you are choosing the colour for your new y a
eco-friendly brand, is black really the colour for d l a
it? #NO_BULLYING n o i
Colour psychology basically shows how colours t a n
affect one’s behaviour, emotions and perceptions. r e t
#NO_VIOLENCE
It is how our brains link certain colours to n I e
specific emotions; red is warm as fire, yellow is h t
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bright as the sun….Although it is still very n
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subjective how each person connects with a r
colours, and despite having very little theoretical b e l
and empirical studies to back up such science, Colours generally fall under 3 categories; warm, e C *
colour psychology is impactful enough that a cool and neutral. Warm colours, like red, spark
main factor in marketing for prominent various emotions ranging from warmth and
companies and franchises lies in colour branding. passion to hostility and anger. That is why red is
As humans are visual creatures, colours play a considered one of the most powerful colours in

tremendous role in how we think, feel, react and branding as it rapidly captures our attention and

Vol.1 ,Issue 37, November 2021 24