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ELITE STAND UP AGAINST BULLYING & VIOLENCE #No_Bullying

#No_Violence
represents plants, which in turn helps in Given its great connection to Earth, brown is
encompassing a sense of freshness and the perceived as a natural colour that induces a warm
enjoyment of an organic feel. As for the darker down to earth feeling. Brands related to coffee
shades, they mostly represent prestige and money and chocolate like TBS, Galaxy or Hershey's use

and are better suited for high-end brands similar brown as their main color.
to Starbucks.
Did you know that Queen Elizabeth I banned
non-royals from wearing purple for years? That's
how elite the colour is! Purple is a combination g
of two extremes: the fiery of red and the coolness n i y
of blue creating a nice balance between l l u
stimulation and serenity. It transmits regal vibes b r e
and luxury. With regards to its usage, it is often b y c
used as an accent colour, but keep in mind that g n
i
too much purple can arouse a sense of arrogance. d u
l
However, some brands like Yahoo and Cadbury c n i
use such colour to promote a lush experience. Now think about it, why choose one when you l o
can choose all of them? A multicolour strategy o h c
also works. Using many colours at once provides s t
a sense of playfulness and informality. ToysRUs a g n
and OurKids are great examples as they provide i y l
kids products. As for Google and eBay, they l u b
work on reaching people from all diverse d n
backgrounds and cultures. a e
Reaching the third category in color c n
segmentation, neutrals are the most versatile e l o
i
colours of all. Starting off with the boldest color v t
of all, black conveys a sense of power and s n i a
dominance. Its intimidating vibes provide a g a

whole aura of elegance and exclusivity. As for y a
d
white, it is always connected to purity and l a
#NO_BULLYING
sophistication. In fact, it is commonly used as a n o i
background colour for most brands’ logos to t a n
bring together the whole image. Most premium r e t
#NO_VIOLENCE
brands like Apple, Channel, and Dior use the n I e
black and white combinations to pass on such h t
vibes. g n
t i
a r
And the list goes on. Whether it's pink, turquoise, b e
maroon or grey, each colour has its own l e C
psychology and symbolism. And now that you *
know the rules, feel free to create your very own.
Just remember that personal preferences and
cultural variations should be taken into
consideration as well.

Vol.1 ,Issue 37, November 2021 26