Page 40 - Issue 63
P. 40
Vol.1 Issue 63 January 2024Vol.1 Issue 63, May 2024 ElITE
That was the perfect timing for Nestle Despite the disastrous consequences
to start using its exploitative marketing of those marketing strategies, Nestle
strategies, through manipulating continues to follow the same practices
mothers and convincing them that to this day. It keeps getting more
Nestle’s baby formula is way more unethical and deceptive, to the extent
healthy and necessary for their children that they are currently trying to get
than the natural breast milk, despite the consumers at a very young age to
recommendation of breast milk by the develop brand loyalty for Nestle.
World Health Organization, American Since the type of food that children
Title
Medical Association, UNICEF, and consume during the first years of their
many other trustworthy entities. lives, to a great extent, determines
their food preference in the future,
Nestle’s misleading practices reached Nestle is intentionally adding huge
deceiving mothers through hiring amounts of sugar to their products so
women in Africa and Asia that dressed that it guarantees developing loyal
up like nurses and convinced them to consumers.
believe that the baby formula is better
and more nutritious for their babies Nigel rollins, a scientist at the World
than the natural breast milk. Moreover, Health Organization (WHO), says
it unashamedly paid the fake nurses to that manufacturers are trying to get
give away free baby formula samples, children used to a certain level of
that served as enough amount to get the sugar in their products at a very early
mothers to stop producing milk age, so that they continue to prefer
naturally, and consequently forced them products high in sugar in the future.
to fall in a trap where they had no
choice but to purchase Nestle’s baby As Nestle never missed an
milk. opportunity to show how willing it is
Certainly, <The Baby Killer= title did to commit misleading practices for the
not arise out of nothing, but because of sake of satisfying its thirst for profits,
the catastrophic consequences of the it is not surprising that its history is
previously stated practices. Such full of hypocrisy and double
marketing campaigns, that Nestle standards. Lastly, just as it is expected
adopted throughout those years, led to to for Nestle to continue following the
the deaths of millions of children and same practices, it is also expected to
caused thousands of children to suffer meet its fate of consumer boycotts,
from a lack of essential nutrients due to and consequently face a dramatic
being brought up on such products that drop in its profits.
should have served as supplements, not
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a replacement for natural milk.
