Page 28 - Issue 62
P. 28
Ramadan Vol.1 Issue 62 December 2023 ELITE
Kareem
Then the group moved on to talk about the Then came the question that really calls for
songs and tunes specific to Ramadan, which attention, which is regarding the coincidence
have been stuck in people’s minds since of Ramadan among Muslims with the Great
childhood and are always linked to a memory Lent among Copts, and the extent to which
that is dear to the heart and never forgotten. this reflects on the Egyptian people as one
One of the students expressed her strong cohesive fabric united by affection, love, and
attachment to the song <Wahwi Ya Wahwi,= brotherhood, regardless of differences in belief.
which is a song from Egyptian folklore that One of the students’ answers was that the
was transmitted through generations and beautiful thing about it for her is that all
became part of the fabric of the Egyptian segments of the people practice one of their
people during Ramadan. As for Ramadan religious rituals that is important to them at
advertisements, most of the students pointed the same time, which is a rare occurrence. This
out their strong attachment to those is what prompted us to address the question
advertisements and how everyone turns into regarding the intellectual aspect of fasting,
artistic critics who rush to evaluate them, whether among Muslims or their Coptic peers,
which made the various companies compete and what it means on the spiritual and social
with each other to produce them in the best level. We found that fasting is not only related
possible way that would attract everyone’s to abstaining from eating a certain food or
attention and become part of their Ramadan drink, as its impact extends to the social
heritage. The students mentioned a few of the aspect, which is reflected in human behavior in
advertisements that stuck in their minds. As various aspects of their lives in terms of feeling
soon as they remember them, they feel happy gratitude and gratitude to God for His
and it takes them back to times and memories blessings. These are the blessings that we are
that are firmly entrenched in their minds, such almost familiar with, but in reality, looking
as: the advertisement for one of the mobile around us at what is happening in the occupied
companies known as <Ashan Lazem Nekoun Holy Lands and the extent of the suffering of
Ma’ Ba’d= which prompted many the Palestinian people to obtain the basics of
companies to follow the same approach in life to survive, all of this prompts us to thank
terms of <social character= due to the God for the abundant blessings which we may
overwhelming success he achieved at that neglect. We also confirmed that fasting instills
time. One of the students also referred to in ourselves a kind of refinement and
the artist <Sherihan’s= advertisement, discipline, which is represented by abstaining
from food and drink for periods of time, and
which came at the time of the outbreak of this reflects on all aspects of our lives in terms
the Corona pandemic. The student of organizing time and work and its noticeable
indicated that this advertisement was a positive impact on academic performance
fundamental incentive for her to study her compared to different times of the year, as well
lessons, as the advertisement coincided as disciplining oneself to have good morals
with her studying in her final year of high and the values of giving without
school. This advertisement was also an compensation, and getting rid of the ego in
important factor for communication terms of feeling for others and their suffering.
across different generations, as the artist
<Sherihan= was also known for
28 performing <Fawazeer Ramadan= in the
past, which helped to address all different
age groups at the same time.