Page 27 - Issue 56
P. 27

ELITE                                             VOL.1, Issue 56, june 2023
                     ELITE
                                                                       VOL.1, Issue 56, june 2023






























                The 'Barbenheimer' Phenomenon and Eras Tour are


                                Actually Helping The Economy


                          Hana Bishr-Major: Economy- 4th Level- hana.beshr2020@feps.edu.eg


              A  good  film  can  do  many  things  for        driven  by  the  release  of  the  much-
              struggling  industries  and  even  national      anticipated      movies,     'Barbie'     and
              economies.  While  not  yet  at  that  level  of  'Oppenheimer'.  As  Known,  Neoclassical
              success,  the  double  theatrical  whammy        economists generally consider consumption
              known  as  "Barbenheimer"  released  in          to be the final purpose of economic activity,
              theaters  July  21  has  already  managed  to    and  thus  the  level  of  consumption  per
              show  up  in  economic  data.  Both  Greta       person is viewed as a central measure of an

              Gerwig's "Barbie" and Christopher Nolan's        economy’s          productive         success.
              "Oppenheimer" film about the "father of the      Macroeconomists        are    interested   in
              atomic  bomb"  have  collectively  brought  in   aggregate  consumption  for  two  distinct
              more  than  $500  million  on  the  opening      reasons.  First,  aggregate  consumption
              weekend  in  the  biggest  theatrical  hit  since  determines aggregate saving, because saving
              the 2019 release of "Avengers: Endgame."         is  defined  as  the  portion  of  income  that  is
              As first reported by CNN, Bank of America        not  consumed.  Because  aggregate  saving
              (BACXL)  data  shows  that  its  cardholders     feeds through the financial system to create
              spent  13.2%  more  on  entertainment  in  the   the  national  supply  of  capital,  it  follows
              week  ending  on  July  22  than  they  had  in  that  aggregate  consumption  and  saving
              2022.  During  the  other  weeks  in  July,      behavior  have  a  powerful  influence  on  an
              spending  in  this  category  was  roughly       economy’s  long-term  productive  capacity.
              equivalent  to  the  past  year.  Overall        Second,  since  consumption  expenditure
              spending  on  everything  excluding  car  gas    accounts  for  most  of  the  national  output,

              was  only  up  by  1.9%  during  the  same       understanding  the  dynamics  of  aggregate
              period.  The  numbers  are,  according  to  the  consumption  expenditure  is  essential  to
              bank, no coincidence but "likely partially       understanding macroeconomic fluctuations
                                                               and the business cycle. While inflation

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