Room No: 88
Phone: 01068022998
Mailing Address: Socio-Computing Department, Faculty of Economics and Political Science,Cairo University, Giza, Egypt
Email: Mayadaaref@feps.edu.eg
My Curriculum VitaeEducation:
2012 PH.D. in Social Science Computing, Cairo University, Faculty of Economic and Political Science, Department of Social Science Computing. "A Fitness Landscape Framework for the Evolution of B2B E-commerce”
2003 Graduate Diploma Computer Science at the American University in
Cairo
1999 M.SC in Statistics, Cairo University, Faculty of Economic and Political science, Department of Statistics. Moment Invariant Curve Fitting Algorithms for Statistical Applications”
1993 B.Sc. in Statistics, Cairo University, Faculty of Economic and Political Science, Department of Statistics.
1989 College du sacre Coeur Heliopolis
Research Interest:
electronic commerce systems, online consumer behavior,
innovation diffusion, online marketing, and web mining.
Recent Publications:
Aref M.M. (in press). The COVID-19 pandemic and the adoption of social commerce among Egyptian social media users, International Journal of Business Information Systems, DOI: 10.1504/IJBIS.2022.10049376
Aref, M. M. (2023). Identifying Online Purchasing Intention in Egypt: A Fuzzy Set Qualitative Comparative Approach, Journal of Internet and Digital Economics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIDE-12-2022-0020
Aref, M.M. & Okasha, A. (2023). The driving factors of online repurchase intention among Egyptian Internet users: An extended UTAUT perspective. Scientific Journal of Financial and Commercial Studies and Research, 4(1), 1, 511-545. DOI: 10.21608/cfdj.2023.258054.
Aref, M.M. (2022). Electronic word of mouth, online advertising, and attitude toward Egyptian websites as antecedents of online purchase intention: Empirical findings from Egypt, International Journal of Electronic Commerce Studies, 13(3), pp. 21-44.
Gamal, S., Aref, M.M. (2022). Challenges and opportunities of Blockchain integration in the Egyptian Banks: A qualitative analysis. In: Yaseen, S.G. (eds) Digital Economy, Business Analytics, and Big Data Analytics Applications. Studies in Computational Intelligence, vol. 1010. Springer, Cham. https://doi.org/10.1007/978-3-031-05258-3_37.
Aref M.M. & Okasha, A. (2020). Evaluating the online shopping behavior among Egyptian college-educated community. Review of Economics and Political Science, 5(1), pp. 21-37. https://doi.org/10.1108/REPS-10-2018-0013