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ELITE ISSUE 16, FEBRUARY 2020 PAGE 3

our editors (from left) Rana Doss, Ramy Magdy and Carolin Sherief

JAN#25 was surely fact in the political, economic, or even sports rea lm, to be sent via the mail where

revolutionary but taught we reached 40,000 subscribers on the email free ser vice and also via the SMS as a
us that change has paid service, reaching 50,000 subscribers, we have currently expanded the reach of
"A number in our lives," to 8 Arab countries.
diverse ways
In addition to this project we also launched a smar t phone application called:
"Nes'allak," where citizens can access the results of some surveys and at the same
who to vote for, this miscalculation affected the view of the people
time they can answer some questions. I hope that we can expand our reach to all
about the survey center, when Mohamed Morsi got the most votes
the Arab World as I thought we should train academi cs to conduct surveys in Arab
and was in the second round of election against Ahmed Shafik
States specially in the case of the latest protests in Algeria and Sudan, where I
especially that the Muslim Brotherhood played a smart strategy
established a survey center in Sudan called "Idrak, " that succeeded there and is
with the spread of supporters for their candidate all over the
considered an important step to strengthen the comm unication and the diplomatic
country.
relations between Egypt and Sudan.

If we look into the cases of countries with a history in survey
• Egypt Telecommunications or "We," is the biggest communication
centers like the United States of America, more recently in the 2016
company in Egypt, how do you evaluate its entrance into the mobile networks
elections between Donald Trump and Hillary Clinton, we see that
market and what can this company add to its informa tion technology?
Clinton's campaign used the media to influence pollsters and

shamed Trump voters to announce their intentions to vote for him,
- Egypt Telecommunications is a state-run company a nd it is the first company that
which made the final election win completely different from that
introduced the land line in Egypt, and in the 90s d uring the economic reformation it
predicted by pollsters that favored the win of Hillary Clinton.
turned from being a public company to offering 20% of its bonds in the stock
exchange market, with 80% of its bonds to the state , and from my point of view,
the company is achieving a very good job as it is t he second public company in
At the same time, the results of surveys are eye opening to the
achieving revenues after the Suez Canal Bank, and o n getting a mobile networks
government, as they are different from the view of the public, for
license, this opened the path for the other network s to offer land line services,
that, I contacted Prime Minister Ahmed Nazif with the survey
which led to a complete competition between the com munication companies
results and he presented them in front of the Council of Ministers,
which benefits the country.
that is why at the time when Ahmed Shafik was the Minister of
From my point of view, Egypt telecommunications is a successful experience,
Aviation he used the survey results that I gathered to help him in
where it is filled with important cadres, with a bo ard that consists of very important
his work, and he nominated me to be the Minister of
figures of the society, and so it is a very crucial experience in the communication
Communication after the 2011 revolution.
field, especially when it is the only Egyptian mobi le network in the market where

the other three companies are foreign.
I wanted Baseera to introduce information to the public and not just
As a matter of fact, Communication industry is esse ntial to national security, where
to be contained to investigations, so we started to work on a project
it would be more convenient that a national network company that runs the
called: "A number in our lives," where a number that is related to a
important government information instead of a forei gn company, in addition to

that, the national communication companies play an important role in the

developmental processes primarily through the inter net, like in the education field,
the industrial and investment fields and so, the mo bile network company has an
added value through its development of the infrastr ucture by spreading internet
services to all the country, opposed to foreign com panies that leave if they don't get
profit.

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