Page 11 - Issue-65

Vol 1 - issue 65 ELITE

First of all, starting with Kamala Harris, a In addition, winning young voters aged
woman raised in an Indian-Jamaican between 18-34 years old, and especially
household, Kamala’s playing the game of Gen Z is an essential task, because young
identity politics: she’s gaining votes based people are the base of the party and their
on her personality. According to the Daily support is crucial. After, Biden’s failure in
Show, Harris is just what the US needs many sectors such as maintaining the
she’s a “just normal” president: she’s able powerful image of the US, young voters
to make a full sentence, she’s not a have lost confidence in him, and
convicted felon and she’s not too old. according to polls a significant part of
Being a woman is a standing point in that demographic were not going to vote.
Harris’ campaign, she was the first Black However, the number of Voter
and Asian Woman to become Vice Registrations spiked 48h after Kamala was
President -and if she won- then she’ll be nominated, and 83% of these new
first to become the president of the USA. registrations are people between the ages
Kamala, or as her step-children call her: of 18 and 34. This change of heart, is due
“Momala” is “a caring auntie”, a “patient to the appearance of Harris as “the knight
step mom” and a woman devoted to her in a shining armor” carrying Biden’s and
family and to her country ready to guide the Democratic party’s policies while
the country forward. Kamala’s identity actually bringing change.
game is her main advantage against
Trump, she’s a woman of the people who Her energy, her bubbly and friendly
acts rationally and understands their personality were the main reasons behind
reality. Momala as a President will always all that Gen Z support, that was
defend the rights and liberties of the showcased through her popularity on
American people. Tiktok. For weeks since July 21st, Harris
HQ was outperforming, even if Trump’s
Tiktok account had a high engagement.
Kamala played well the Tiktok game, the
huge buzz around her campaign is
important to her, young Americans have
been making edits of her old speeches
and remarks creating the Coconut tree
and the Venn Diagram trends, and also
creating videos with her loud laugh.
Although these trends have dramatically
increased her popularity, the Tiktoks are
marketing Harris’ persona and not her
She’s also working on checking every box. program, which makes them quite shallow
Meaning, that she’s working on attracting sometimes…
people from every demographic
community in order to win their votes,
because Trump’s advantage in those
elections is winning the votes of mostly
white, old and conservative Republicans.
Therefore, Harris is trying to diffuse her
program to young voters and minority
groups.

Sept. 2024, p.11