Page 11 - Issue 57
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ELITE                                              V V VOL.1, Issue 57, Jul 2023OL.1, Issue 57, July2023
                     ELITE
                                                                        VOL.1, Issue 57, Jul 2023OL.1, Issue 57, July2023





                that  we  can  trade.  And  just  like

                that,  you  are  a  commodity.  Not
                just  in  the  professional  world,  but

                also  in  social  settings.  Your  value
                in  the  social  market  is  determined
                just like that.

                This  concept  is  not  new,  we  just
                put a label on it. It’s a fact of life

                that  we  have  to  accept.  Our
                identities are complex with positive
                and  negative  attributes.  They  are         masses.  For  example,  if  a  certain

                all different faces of your identity.         tradition  or  moral  (that  isn’t
                Depending on who you’re working               harmful)  is  frowned  upon  or

                with, you may choose to highlight             considered  bizarre  by  the  rest  of
                some  aspects  and  hide  others  that        the  world,  the  country  might  try

                may  seem  less  desirable  in  the           and  erase  association  with  it  if  it
                current setting. In principal, there’s        means that it’ll gain more approval

                nothing wrong with that. In fact, it          on a global scale. Just like children
                could  be  described  as  a  form  of         who  hide  their  “embarrassing”
                social  intelligence.  Well,  Noor,           interests to fit in with the cool kids.

                what’s wrong with that?                       At     minimum,        it    could     be
                To  answer  this  question,  let’s            considered  simple  adaptation,  but

                analyze  this  from  a  Macro  lens.          it  can  easily  become  erasure  of
                Countries  brand  themselves  to              identity.

                become  more  appealing  tourism              To  conclude,  I  decided  to  refrain
                destinations  or  build  a  certain           from  using  concrete  examples  or

                image to boost their economy. For             taking a scientific approach to this
                powerful countries, that is certainly         topic  to  keep  it  as  simple  as
                not  a  problem  as  their  reputation        possible  and  invite  the  reader  to

                precedes  them,  but  for  developing         think     about      some       of    the
                and emerging nations that want to             implications of this phenomena. At

                establish  a  foothold  in  the  global       the  end  of  a  long,  exhausting  day
                playing  field,  it  most  certainly  is.     full  of  interactions  with  different
                Countries  might  let  go  of  core           people,  who  do  you  become  when

                values in order to appeal to the              you take off these masks?




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