Page 33 - Issue 39

ELITE Vol.1, Issue 39, January 2022
Vol.1, Issue 39, January

but with the Corona pandemic, it prompted him to Why?
abandon these deals due to the economic crisis that afflicts Here comes the question: What will be the benefit to
the world. . As well as the Italian Club of Rome, in which countries, companies and investors from all this? There
a foreign company purchased approximately 86% of its are political benefits.
shares. If we look at Chinese investments in the Italian League,
Perhaps the most prominent example for us is the French new markets have opened for them, not only in Italy, but
club “Paris Saint-Germain”, which was acquired by the also in Europe as a whole. As well as spreading the
Qatar Investment Fund in 2011 and directed its culture of the state, as in the case of "Newcastle
management to the businessman “Nasser Al-Khelaifi”, United", we saw some of the club's fans wearing the
who soon concluded huge deals such as “Neymar” and traditional Saudi dress with joy, and then getting to
“Messi” that made the club have local dominance and a know more about Saudi Arabia, and this is in the
stubborn competitor to Ali international level. interest of its soft power. The country may enter a large
At the level of English clubs, we have "Leicester City", proportion of the investments in the economy of other
which was in the second division, which, after only 5 countries through the sports portal, as in the case of
years of a Thai business group, was able to win the league Qatar, which is filled with investment by European
in the 2015-2016 season, as well as "Liverpool",which clubs as management or sponsorship, and then it was
was bought by an American business group in 2010 and difficult to take a decision from the European Union
made huge deals, which soon managed to be crowned the against Qatar. As for the economic aspect, it is due to
Champions League. Europe, the domestic league, and the investors and companies that buy clubs, given that
Club World Cup. The most famous is "Manchester City", football is the most popular around the world, so they
which rose strongly recently after its recent purchase from can make huge profits from broadcasting and
Emirati investors, most notably "Sheikh Al-Mansour bin advertising rights. Also, when you buy a famous player,
Zayed" and businessman "Khaldoun Al Mubarak", and you make a profit from selling his shirt, as in the case of
recently "Newcastle United", which was acquired by the "Messi", who sold nearly 800,000 copies of his shirt in
Saudi Investment Fund, which is expected to compete the first week of its presentation. Also, other players
strongly soon. who play alongside celebrities will become famous for
them and thus increase their market value when selling.
Instead of ticket prices, which soon run out.
Likewise, companies that design shirts and sports shoes,
they market themselves around the world whenever
these things are sold, as is the case of sponsoring
companies that market for themselves by putting their
name on the club shirt. Likewise, stadium development
companies, when they invest in the development of a
stadium, then the teams play on it, and then everyone
sees it; they are also marketing for themselves.
At the level of countries, when the state invests in the
sports sector, specifically football, this allows it to host
international tournaments on its soil, such as the World
Cup, which helps in providing job opportunities for
many young people in building stadiums and what is
needed to prepare for hosting. It also supported the
tourism sector throughout the tournament period.
Perhaps the most prominent example is the 2018 World
Cup, which injected into the Russian economy more
than $15 billion only in the period of hosting the
tournament.

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