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3 Vol.1, Issue 22, August 2020 ELITE

creative ideas to catch the audience. Bunch of programs have the written exams which were the arbitrator in the selection
been launched, the first was “The hope - Al Amal” because process, it means that the Economics and political Science
Egypt was newly witnessing 1976 war, we were in the urge for students are on a high degree of the cultural, political and civil
the hope in new coming bright days. One of the special programs awareness that entitles them to work in the biggest
that was keen about the environment was “Fiafi”, it is an Arabic international news channels, what already happens.
word means deserts. Another one was “Creatures in danger –
Ka’enat Fe Khatar” which was concerned with the endangered 5- For whom the presenter Samiha Dahroug is grateful and
species. Both programs were like the starting point as they gained owes gratitude and favor?
many awards. Moreover, their concern about knowledge pushed After God’s blessings on her, her mother comes in the second
them to launch another program was called “Two Thousands – place. She was one of the prominent figures in the Ministry of
2000” to introduce what is new in the different science fields. education. She educated many generations in Port Said. She
One of the programs that she is proud of presenting was “Radio combined between love and the needed firmness in different
fathers – Aba’ El Radio” which was specialized in recording situations and for her kids as well, especially after her father’s
about the Egyptian radio stars like Ahmed Salim, the first voice death –Samiha’s father- in an early age, she insisted on her
in the Egyptian radio, and Mohamed Fathy who was titled with daughter’s education continuity in Cairo regardless of the
the radio curlew, and many more. rough circumstances. Then, comes her husband Hassan
Hamed, the former Radio and TV chief editor, and the former
One of the crowned with love stations in her life was her Chairman of the Egyptian Media Production City, he gave her
marriage to the radio presenter Hassan Hamed and spending their all the proper support in all the phases whether on the practical
life journey together. They traveled to Japan, Greece, Lebanon level or the humanitarian level, and he provided the needed
and the USA before returning back to Egypt after 20 years. They environment for creativity, then, comes her professors in the
have lived in Tokyo for 7 seven years, 3 of them as presenters in faculty and school who encouraged and pushed her forward
the Japanese radio institution, and for the rest, she was a and recognizing her as a good gain, she is also grateful for her
companion for her husband who was the media consultant at the colleagues and heads during her career.
Egyptian embassy at Japan. When she went back to Egypt, she
held the responsibility of the radio heritage which included all the 6- What are the challenges that face the governmental media,
documents of the Egyptian broadcast since its start in 1934 as specifically with the widening of the private media as well as
well as the recorded tapes and devices. She have tried to collect the emergence of the social media recently on the domain?
all the devices and equipment that the Egyptian radio started with She stated that the real and major challenge that faces the
in order to establish a museum for the radio like this one in New public media is the detachment from the usual, traditional
York, but the difference in setting priorities was a barrier against media which lacks the essential glow to attract the audience
this project. Considering a new step in her life, she was working and spectators. It is a necessity for the public media to be the
on a momentous mission after assigning her to start constituting fastest, the reliable and the credible tool to deliver the
“The Nile” channel for news, the first Egyptian channel to be important news for the audience.
specialized in presenting news. This channel received credit and
wide fame, and left its fingerprint on the Egyptian, Arab media
She added that one of the most restricting aspects that restricts
map and other news channels as well, and the credits go for the the public media is its linkage by the audience interest and the
youth key-staff who were chosen objectively. She also referred to
public interest from the state’s side while it is not the case for
the fact that most of the staff in the channel were Economics and the private media which works for the owner’s will. It is
Political Science graduates showing their capability in passing
necessary to separate between the ownership and the

Vol.1, Issue 22, August 2020